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Extreme Pressure

It must be tough being a spokesperson for one of these pressure groups which relies on donations from the public. The kind of folk who donate often do it because they feel very strongly about an issue or a cause. This can mean that the spokespeople for these pressure groups often feel they have to take an uncompromising and at times even extreme standpoint. Commonsense and moderation often seems to take back-seat to hardline criticism of attempts to accommodate the campaign's aims. Moderates seldom dig deep into their pockets to support causes. Spokespeople prepared to welcome moderate progress seldom satisfy the demands of the small group who contribute the bulk of their pay packet. The same spokespeople also face the all common breed of journalists who have written the story in their heads before they make a single phone call. This type of journalist wants an outraged condemnation from the campaign group of any move by the "other side". Conflict, not compromise is what makes the story for them. And any spokesman who wants to get the name of their organisation into the media better provide it. Publicity is the lifeblood of most of the campaign groups which rely on donations. The prized quote in the media, supposed to balance the story, is often awarded to the spokesperson who makes the most extreme and uncompromising pronouncement. It is a brave spokesperson who urges a commonsense and moderate standpoint in response to a media request for a comment.   

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